Signal definitions (important)
domain_create is interpreted as a registration attempt (availability checks and purchase intent), not a confirmed sale. domain_renew is treated as the strongest observable proxy for retention (customers actively paying to keep domains). contact_create can act as an acquisition / first-choice signal (new customer contact creation; often a first domain).
Total .cz domains (daily totals)
Aggregated across all registrars (from daily_stats).
Retention signal: domain_renew (daily totals)
Strongest measurable proxy for “customers stay and pay”. Total in window: 1 148 772.
Interest & acquisition: domain_create vs contact_create
domain_create ≈ intent/probing. contact_create ≈ onboarding / new customers. Totals in window: attempts 688 058, new contacts 189 969.
Other operational events
Transfers and deletes help interpret churn / cleanup patterns (contextual signals).